“Direct/None” traffic is a traffic source listed in Google Analytics that defines most traffic that does not come from a public website and does not have any Google Tracking URL parameters defined. Some examples of this are: Someone clicked a link in a piece of desktop software Someone clicked a link in a PDF document…
Back in June, I wrote a post on the utility of individual location pages for Local SEO. For those who don’t remember, it’s best practice to create unique pages for each of your business’ locations. The unique NAP info signals to Google that the page is relevant to users in that area, so that your…
When I was ten, I almost met Johnny Depp. My family was in Disneyland on vacation, and it just so happened that the second Pirates of the Caribbean movie was premiering the same weekend. To celebrate the movie’s release, there was a red carpet event scheduled for Mr. Depp just outside the eponymous ride. As…
It’s no secret: our team at Odd Dog is a team of dog lovers. With at least three pups in the office on a given work day, there’s never a shortage of heads to pet or bellies to scratch. That’s why, when October 2018 rolled around, we were compelled to do something to celebrate doggos…
As 2018 comes to a close, it’s the perfect time to work on your 2019 marketing strategy. With a new year comes new marketing trends, opportunities, and hopefully great ideas (an afternoon with puppies, anyone??). It’s also the perfect time to re-evaluate what’s working and make plans to do more of it. As you’re re-working…
Asking for reviews is not the easiest thing to do in the world – especially when you’re a small business and you know that every piece of feedback counts. So, when it comes time to ask a happy customer to leave their thoughts, it’s easy to fumble up, get nervous, and make it all-too-easy for…
There’s your business, sitting on Google Maps, with an overall rating of 2 out of 5 stars and a total of four reviews. You had a couple of angry customers, due to no fault of your own outside of unfortunate circumstances, and they left scathing reviews that have all-but-destroyed your online reputation before you had…
By now, many of us are used to shopping online. Whether you’re looking for a specific product or a local business to visit, the process generally looks the same. You log onto Google, type your challenge, and are faced with blog articles and businesses trying to sell you on their solutions. After searching around for…
Getting negative reviews, in a word, sucks. You’re going about your business, working every day to sell your fares and pay the bills. Then, one day you wake up to find a one-star rating and scathing comments about your business; about you. At this point, you’ll want to do everything you can to get that review…
Your palms are sweaty. Your breath is shaky. Your eyes can’t seem to focus. Your heart is beating fast. You feel as though you’re about to wrestle a bear (yes, that’s something people apparently actually do). But, in reality, you’re about to ask your customer to leave an online review for your business. It’s funny…