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Category: Analytics

As a local business, you know how important it is to have a web presence your customers can use to learn more about how you can solve their problems. A well-functioning website will tell your customers everything they need to know and, ideally, convince them to come to your location and make a purchase. After…

We use WordPress and Google Analytics.  Right to the point: Comprehensive list of all active spam bots to block. What’s going on and what to do: As a digital marketer data is everything. Our primary goal is to create measurable impacts for clients. Whether that is an increase in traffic, rankings, conversions, or “the duh”……

Ask any web marketer what their biggest challenge is, and I would wager that the most common thing you would hear is “tracking ROI”. Unless you’re in ecommerce, where the entire customer experience happens online and can be tracked with relative ease from start to finish, most customer lifecycles have offline components to them –…