Click to call

Category: Adwords

A common question we get from a lot of our clients is, “Does Google Ads help SEO?”  This is a great question that we’ve all wondered about at some point. Let’s face it – wouldn’t it be awesome if you could just make your website rank higher and get tons of free traffic just by…

How to Generate More Leads From Your Google Ads Campaign We live in the age of the Fourth Industrial revolution (4I), better known as the digital or internet age. Of course, we all remember from high school the profound impact factories and steam power had on forever changing human society, but while this was the…

What Are Google Local Services Ads? The Local Services Ads unit is shown at the top of Google Search results when people are searching for the services you offer in your area. These are very basic ads that include your NAP info (Name, Address, Phone number), review rating, Google Guaranteed badge, and business hours. In…

Creating a successful Google AdWords Campaign can be frustrating.  Imagine you want to run a Google AdWords campaign and start going through the steps to launch your campaign.  You create the campaign, ad set, and design a couple of display ads. You choose a few keywords you think people are using to search for your…

The purpose of this analysis is to decrease your account CPA & improve your CVR by analyzing your search terms report. Sure, we could improve our quality score, test landing pages and do a hundred other things as well but I’m assuming you’ve already done the majority of this and are looking for other options….

What is PPC? PPC stands for “pay per click” PPC can also be known as Search Engine Marketing (SEM), Paid Search or Cost Per Click (CPC). PPC is a form of advertising done online where you only pay for advertising when someone clicks on your ad. Clicks can cost anywhere from $.10 to $100+, depending…

How to Use Adwords For Your Business AdWords has been around for quite some time at this point and for good reason. Each year, Google’s revenue is primarily made up from businesses advertising via AdWords, about 90%!  At this point, I’m going to assume you already know what AdWords is (if you don’t, here you…

Google. We’ve all heard of it. We all use it to help us find the things we need. Everyday. Google is an ever evolving beast that works to bring you the most accurate results possible. It’s like they can read your mind and it’s actually pretty scary (when they do)! Nevertheless, it’s becoming an increasingly…

[ Adwords blog post images are pretty boring, so here’s a photo of my dog going crazy while up showshoeing a couple weeks ago. ] I must have spent an hour hunting through the Adwords documentation as well as general Google searches to finally find the available ValueTrack parameters that are available as a part…

Play this while you read because the music from Pirates makes everything awesome. Imagine you are standing on top of a mountain. You are trying to decide how to get down. On one side of you is a sheer cliff, a fast yet painful way down the mountain. On the other side is a gradual…

Pay Per Click (PPC) vs. Search Engine Optimization the classic showdown. PPC (the most popular being AdWords) is starting to become an ineffective way for companies to spend their money. Although it still does turn some web searchers into clients, it sure isn’t as useful as it once used to be. While SEO can get…