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Category: Advice

Marketing budgets, am I right? When you are planning out your marketing strategy, the first question you need to know the answer to is, “What’s my marketing budget?”  And sometimes the answer just isn’t enough for what you’d like to accomplish.  When your company sets an allocated amount of money to spend on marketing each…

While many business owners and marketing managers write their own copy for their websites, blogs, and sales pages, there are some instances when hiring a professional copywriter is a good investment to make.  There’s a huge difference between someone on your staff who simply writes well and a professional copywriter who understands the nuances of…

Facebook launched a Small Business Grants Program to provide some much-needed relief to those businesses being hit by the Covid-19 pandemic.  As a small business, we applied for the grant and wanted to share our experience with you.    First off, who is eligible for the Facebook Business Grant?   In other words, does this…

Given all the craziness lately, it’s easy for businesses to overlook a few simple tasks in communicating with your customers.  We included a few checklist items below that you should keep in mind and execute as you have new updates to share: Consider sharing the following information via your website, email and social media posts…

Most business owners have a limited budget when it comes to marketing spend, and that means you can’t afford to misfire when you’re looking for a digital marketing agency to collaborate with. Choosing the wrong company can at best waste your time and money, and at worse leave your company in a hole with penalties…

The way that you market your small business will depend to a large extent on what your budget is. Obviously, a very limited budget will not allow you to make use of some of the more exotic and costly strategies which a larger budget would permit, like skywriting, or a Superbowl commercial. The majority of…

The majority of small businesses have a very limited market spend available to them, which means they’re obliged to maximize their marketing budget to get the biggest return on investment. At the same time, it’s also necessary to successfully compete against much larger companies for the attention of your target audience, and this also has…

In this article, we will examine what’s involved with performing an audit of your Google Ads accounts, and this should be a task everyone regularly conducts, so as to determine the effectiveness of their advertising program. Unless you know which Google Ads are performing well and which ones aren’t, how will you make any intelligent…

Instagram has upped its game in a big way over these past few years. We wrote a post back in 2016 called  How to Use Instagram for Local Businesses, which needs so much updating in 2019, we decided to write another one! What we’ll be covering: Making Your Bio Count Creating Content Specific to Instagram…

What are Google My Business Posts? If you’re a local business, you most likely have a Google My Business listing. (if not, STOP and read this first) Google My Business Posts are a feature within Google My Business that allows business owners to share content, events, sales, or other promotions right within their knowledge panel…

We all know how important it is to support your local businesses. (you DO know that right?!) And Shop Small Business Saturday this weekend is the perfect time to dedicate some of those holiday dollars to your local businesses. How can you support small/local businesses this holiday season? Here are a few ways that you…

As we’ve discussed in previous articles, asking for online reviews can be tough. It’s easy to feel like you’re begging – hands and knees on the ground – for something, anything, that will make your locally-owned business seem more legitimate on the Internet. That doesn’t sound very fun, now does it? The thing is, asking…