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Category: Advice

Well, first off, congratulations! Whether you built your website yourself or hired someone to do it for you, launching a new website for your business is a big milestone and it’s OK to take a moment to celebrate! Once your website is launched, you may wonder what your next steps should be and we’re here...
Odd Dog Movie Recommendations We're not all work-work-work over here at Odd Dog! What's that saying? All work and no play make Jack something, something... When not working, we do love a great movie! We recently asked a bunch of Odd Dogs for their movie recommendations. Maybe their favorite movie. Or maybe a movie they...
As we've discussed in previous articles, asking for online reviews can be tough. It's easy to feel like you're begging - hands and knees on the ground - for something, anything, that will make your locally-owned business seem more legitimate on the Internet. That doesn't sound very fun, now does it? The thing is, asking...

Make it a Conversation Incentivize your Employees for Reviews Make Your Ask as Personal as Possible Reframe The Question You did it! Your customer just left your front door with a smile on their face, you have more money in your pocket, and life is good. What’s next? Well, you should ask your new happy…

Humans are competitive by nature. We’re raised in a competitive environment from sports to school to the occasional family reunion dance-off. It’s in our DNA and brings out (usually) the best in us as individuals and groups. Without competition, we’d have a difficult time striving to be better, continuing to improve, and ultimately, becoming the…

Marketing budgets, am I right? When you are planning out your marketing strategy, the first question you need to know the answer to is, “What’s my marketing budget?”  And sometimes the answer just isn’t enough for what you’d like to accomplish.  When your company sets an allocated amount of money to spend on marketing each…

While many business owners and marketing managers write their own copy for their websites, blogs, and sales pages, there are some instances when hiring a professional copywriter is a good investment to make.  There’s a huge difference between someone on your staff who simply writes well and a professional copywriter who understands the nuances of…

Facebook launched a Small Business Grants Program to provide some much-needed relief to those businesses being hit by the Covid-19 pandemic.  As a small business, we applied for the grant and wanted to share our experience with you.    First off, who is eligible for the Facebook Business Grant?   In other words, does this…

Given all the craziness lately, it’s easy for businesses to overlook a few simple tasks in communicating with your customers.  We included a few checklist items below that you should keep in mind and execute as you have new updates to share: Consider sharing the following information via your website, email and social media posts…

Most business owners have a limited budget when it comes to marketing spend, and that means you can’t afford to misfire when you’re looking for a digital marketing agency to collaborate with. Choosing the wrong company can at best waste your time and money, and at worse leave your company in a hole with penalties…

The way that you market your small business will depend to a large extent on what your budget is. Obviously, a very limited budget will not allow you to make use of some of the more exotic and costly strategies which a larger budget would permit, like skywriting, or a Superbowl commercial. The majority of…

The majority of small businesses have a very limited market spend available to them, which means they’re obliged to maximize their marketing budget to get the biggest return on investment. At the same time, it’s also necessary to successfully compete against much larger companies for the attention of your target audience, and this also has…