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The beauty of using the WordPress content management system is that it gives very basic computer users the ability to update our website.
The downside of using the WordPress content management system is that it gives very basic computer users the ability to update your website.

We have a client who sells high-end fashion apparel and runs their site on WordPress.  Recently they asked us to update their site limits so that they could upload larger files for their product photos.  They were getting cut off at 40mb file sizes.

For size comparison, the images only need to be 16 kilobytes if they are sized properly.  They were trying to upload images more than 40,000 kilobytes.  That’s over 2,500 times the size of what the image needed to be!

Take a look at the two screenshots from of how the site was performing before and after we fixed just 3 images on the homepage.[image_with_animation image_url=”14654″ alignment=”” animation=”Fade In” img_link_large=”yes”] [image_with_animation image_url=”14655″ alignment=”” animation=”Fade In” img_link_large=”yes”]Why is this important? 

With websites, speed is crucial.  Milliseconds can be the difference between making a sale and the customer closing your site because it’s taking too long to load.

Tips on how do properly size images

  1. Make sure your images are at 72dpi resolution.
  2. Re-size the image to have the proper dimensions.  You don’t want to cram a 1000×1000 pixel image into a 200×200 spot.  Re-size the image to 200×200 before you upload it to WordPress.
  3. Save the image as a .jpg if you can.  If you need the image to be transparent, then save it as a .png

Those that have Photoshop can also use the “Export” feature in the “File” menu to save the image as a .jpg.

If you don’t have Photoshop, you can find a bunch of free image optimizers with a quick google search.

As a full-service digital marketing agency and Seattle based website design company, we’re happy to be here as a resource for you. If you have questions, just ask!