As our business has evolved over the past 7 years, we have gone through an evolution of names.
First it was Six Solutions, then cDiver.net, cMedia Consulting and finally we landed on Odd Dog Media. Part of that was a tribute to our totally weird dogs, yet it also explained the weird mix of skills that our team has in being part marketer and part developer. The blend of these two makes us very effective in the online marketing world.
Trust Data, Not Emotions
However in our constant education of customers on always following what the marketing data is saying rather than their emotions, we realized it’s time to eat our own dog food. We did some research into our business name and found the following:
This market research data showed a clear mathematical correlation with cats being potentially superior to their dog brethren. So we dug further and found multiple examples of documented video evidence displaying a social study of dogs and cats interacting. We derived the following statistics from these interactions:
We feel it’s pretty clear from the evidence above that we will gain a clear business advantage by re-branding from Odd Dog Media to Odd Cat Media and are excited to finally announce the switch.