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Marketing
July 2, 2020

Odd Dog Media

How to define buyer personas and their pain points

Knowing your customers and fully understanding your unique buyer persona is an important part of every successful startup, SaaS, e-commerce, small business, or enterprise company. When you know who your customers are and what they need, you can position your products and services more effectively to align with your target audience. But your buyer persona…

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Marketing / SEO
June 29, 2020

Danielle

Why you should work with an SEO agency to fuel your inbound marketing

Your content may be king, but if no one ever finds it, then it’s just one of those unclaimed baronies. SEO and inbound marketing are not mutually exclusive, in fact they rely on each other to perform. Inbound marketing is everything from the content you host on your website, like blog posts, to your social…

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Marketing
June 16, 2020

Danielle

Need to grow your email list? Grab these handy tips and get cracking!

Email is far from dead, people, and if you don’t have a strategy in place to grow your list, you are missing out on one of your most valuable (and FREE) marketing assets. Emails are an audience that you own, unlike your social followers or website traffic. You can’t control social platforms or search engine…

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Marketing
June 10, 2020

Odd Dog Media

How to Get More Out of Your Marketing Budget

No matter what industry you work in, marketing is essential. Big and small businesses have to rely on marketing campaigns to draw in new customers as well as retain existing ones. If you have a small marketing budget, you may feel like there’s not much you can do to market effectively. Fortunately, that’s not true….

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Marketing / Analytics
June 4, 2020

Danielle

8 Things You Can Do in Google Analytics to Determine How Your Marketing Dollars Are Doing

Where are you spending your marketing dollars and how are they being tracked?  Here are some ways you are most likely spending your marketing budget.  (and some tips in case you need more of it!) Paid digital advertising campaigns – like Google Ads, Facebook, etc. Paid print or media campaigns – direct mail postcards, radio…

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Advice / Marketing
May 27, 2020

Danielle

How to secure more marketing budget from leadership

Marketing budgets, am I right? When you are planning out your marketing strategy, the first question you need to know the answer to is, “What’s my marketing budget?”  And sometimes the answer just isn’t enough for what you’d like to accomplish.  When your company sets an allocated amount of money to spend on marketing each…

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Advice / SEO
May 14, 2020

Odd Dog Media

Why you should use your budget to invest in a copywriter

While many business owners and marketing managers write their own copy for their websites, blogs, and sales pages, there are some instances when hiring a professional copywriter is a good investment to make.  There’s a huge difference between someone on your staff who simply writes well and a professional copywriter who understands the nuances of…

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Marketing
May 13, 2020

Odd Dog Media

Tips for Identifying Your Audience so you Don’t Waste Your Marketing Budget

If you’re a marketing manager with a small staff and an even smaller marketing budget, it can be a challenge to determine where to spend your budget, let alone who you should be marketing to.  One of the biggest reasons that marketing managers’ campaigns end up failing is that they’re not targeting their highly curated…

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Marketing
May 11, 2020

Danielle

How to accomplish your marketing goals with a limited staff

We get it. Not every company has a marketing team. As a growing company ourselves, we understand the number of hats that employees wear at a small company. When you don’t have the personnel to dedicate to marketing, here are some ways you can still accomplish your goals with the team you have.  Get clear…

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Marketing / Web Design
May 8, 2020

Odd Dog Media

Don’t Have the Budget to Rebuild Your Website? 7 Tips to Get More From Your Current Website

What can you do when you discover that your website has become outdated and that it is lagging behind modern technology, thus limiting its performance and appearance? If your site traffic has dwindled to the point that you feel like you’re home alone, while everyone else is attending the Saturday night dance, your website is…

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Advice
May 1, 2020

Danielle

We Applied for a Facebook Business Grant - Here’s What We Learned

Facebook launched a Small Business Grants Program to provide some much-needed relief to those businesses being hit by the Covid-19 pandemic.  As a small business, we applied for the grant and wanted to share our experience with you.    First off, who is eligible for the Facebook Business Grant?   In other words, does this…

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Web Development
April 29, 2020

Odd Dog Media

Large Website Migration - What You Need to Know

When you’re considering the possibility of building a new website, migration is something you should have top of mind. Different systems hold content differently and migrating it to a new platform might not be as easy as waving a wand. A few questions you should ask: • Do you even have enough content to worry…

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