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A few weeks ago Qualaroo announced that they were releasing a comprehensive guide to conversion rate optimization, similar to Moz’s beginners guide to SEO. The next question after “what do I want the users to do” needs to be “how do I get them to do that”. This guide covers everything from what Conversion Rate Optimization is to Tips and Hacks for CRO.
Chapter 1 – What is Conversion Rate Optimization
Chapter 2 – Why Conversion Rate Optimization is Important
Chapter 3 – The Basics of Conversion Rate Optimization
Chapter 4 – Building and Testing an Optimization Plan
Chapter 5 – User Experience and Funnel Optimization
Chapter 6 – Landing Page Optimization
Chapter 7 – Reducing Bounce and Exit Rates
Chapter 8 – Myths about Conversion Rate Optimization
Chapter 9 – Tools to Test and Optimize Conversion
Chapter 10 – Measuring Conversion Rate Efforts and Calling Winners
Chapter 11 – Bonus Advanced Tips and Hacks for CRO
Chapter 12 – Conclusion
All the information is easy to understand, simple to share and chalked full of valuable information. It’s simply a must read!